The ​Operational ​Florist

Erin Byrski

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About Me

I am Erin Byrski, a learner at heart and ​consultant by profession. I have over 10 years ​of Floral knowledge under my belt and 3 years ​of working with large brands consulting on ​their inventory and operations management.


The pandemic gravely impacted the floral ​industry and so like many of us, I pivoted. I saw ​it as an opportunity to grow my business ​acumen. In the last 3 years, I have studied with ​the leading operations and marketing experts ​in the United States. I have also had the ​pleasure of consulting with over 17 brands on ​their marketing strategy and operational ​workflows.



The Operational Florist

The Operational Florist was born from seeing a gap in the florist market- easy to understand operation and ​marketing knowledge specifically for the inventory challenges florists face. Our coaching and courses take the ​perspective of teaching you, the shop owner, how to better optimize, support, and structure your operations so ​you can gain happier, healthier profit margins.


It's no secret that florists struggle to be profitable. It is also no secret that florists are short on time as well. Little ​cash and a lot less time on hand, can make for a lethal combination for a floral shop. In addition, consumers see ​flowers as a luxury. Faced with so many dillemmas it can often feel like you are constantly trying to drum up new ​business in order to stay a float.


And if you aren't an established floral shop , then you might be overwhelmed by the lack of knowledge on the ​internet about best practices when it comes to fresh, dried, hard, and seasonal product based business.


Erin, The Operational Floralist has built several courses and offers 1:1 consulting to make your flower business ​blossom!

Programs

Operations Optimization

Ebook

Free

5 Phase of Business ​Strategy for Florists


Stems to Sissors: Inventory 101

Coming Soon

The Golden Triangle of Technology

Coming Soon

CV

Work

Marketing & Business Development Consultant

    • Finale Inventory
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Director of Marketing (2020-2022)

    • Clearinity
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Freelance Wedding Florist (2017-2020)

    • Boulder, Colorado
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Education

BA in Environmental Studies focus in Sustainable Art

    • Naropa University, 2017
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Permaculture Design Certificate

    • Permaculture Institute of North America, 2016
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Hubspot Certified

    • Via Online, 2020
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Contact ​Information

Phone: 262-623-8435

Email: theoperationalflorist@gmail.com